What is Shoutout?
Shoutout is a powerful tool to enhance the visibility of your profile and custom collections* on Carousell. By adding eye-catching banners and images, Shoutout lets you capture buyers' attention in two main ways: directly within search results, where buyers are browsing for items similar to what you have listed, and through personalized notifications or emails*.
**Custom collection and notifications or email options are only available for CarouBiz subscribers.
How to run a Shoutout campaign?
You need to meet these criteria to run a Shoutout campaign:
- A minimum of 3 active listings on your profile to run a Profile Shoutout
- A minimum of 3 active listings in the custom collection for a Collection Shoutout
- A minimum coin balance of 2000 coins for SG, 1000 coins for HK or 500 coins for MY/TW/PH
Step-by-step to set up a Shoutout campaign
- Access your Shoutout settings page
- On App, tap on the ‘See all’ button on your profile page and select ‘Shoutout’ under your selling settings.
- On web, tap on your profile name at the right to view a dropdown and select ‘Shoutout’.
(Alternatively option is to also select the option ‘Create Shoutout’ from your profile banner when available) - Select the option to ‘Create Shoutout’
- Choose to start a type of Shoutout and you’re good to go!
Please note that for your Shoutouts to run its full course, you need to ensure that you have at least 3 active listings within your profile, or 3 active listings in the custom collection you are featuring. If you delete, reserve or mark listings as sold, resulting in there being less than 3 active listings in your profile or custom collection, your Shoutout will be terminated.
What are the different types of Shoutout?
- Via notification and emails
Reach a curated audience directly through personalized notifications or emails. Send a Shoutout directly via notifications or emails to your dedicated audience curated by Carousell who:
- Have visited or liked your listings or profile
- Have chatted with you or made a purchase
- Are actively looking for products or services like yours
You can set your desired audience size for the campaign to ensure your Shoutout reaches the right people.
Note: This Shoutout option is only available for CarouBiz subscribers only - In search results
Drive new customers to your profile or collection by displaying your Shoutout prominently in search results. Pay only when your campaign is seen, ensuring you get the most out of your your budget.
How are my Shoutout campaigns charged?
Via notification and emails
Coins will be deducted upfront at purchase based on the size of your target audience. Your campaign will run for 30 days. If it does not fully reach your target audience with this period, a pro-rated refund in coins will be credited back to your account for any missed audience.
In search results
Coins are deducted daily based on every 1,000 impressions delivered for your campaign. Deductions will continue up to your target impressions count is met or until your campaign runs for 30 days. Impressions that fall short of 1,000 will be prorated. You can view total charges under the "Shoutout" entry on your coin history page.
Can I choose the listings I want to display in my Shoutout?
Listings shown in your Shoutout will be based on the 30 most recent listings in your profile. Depending on the audience, we will select the 3 most relevant listings to be shown.
We currently do not have the option to allow users to customise the listings displayed, but we are looking to have it in the future!
Can I choose my own audience for Shoutout via notification and email?
Audiences for Shoutouts via notification and email are curated by Carousell based on buyer’s activity.
We currently do not have the option to allow sellers to select their audience set, but we are looking to have it in the future!
How do I check the performance of my Shoutout?
To assess the performance of your Shoutout campaign, you can refer to your Shoutout page and select ‘View Shoutout’. Within this page, you can view the detailed insights of each Shoutout campaign accordingly.
Why was my Shoutout paused?
If your coin balance is below 2000 coins for SG, 1000 coins for HK or 500 coins for MY/TW/PH, your Shoutout will be paused. Top up your coins wallet within the next 24 hours to have your Shoutout campaign restored.
Why did my Shoutout stop?
There are a 3 scenarios that can put your Shoutout into a 'Ended' status:
- Your campaign has reached the impressions target that you've set for
- Your campaign has ran for the maximum term of 30 days
- You had less than 3 active listings within your profile, or custom collection you are featuring.
If you delete, reserve or mark listings as sold or inactive, resulting in there being less than 3 listings in your profile or custom collection, your Shoutout will be terminated.
How can I stop a Shoutout campaign?
You can only stop a Shoutout campaign 24 hours after the campaign has started running. You may find the 'Stop Shoutout' button through your Shoutout campaign insights.
How can I find my Shoutout in search results?
As Shoutouts have been designed to appear to browsers who are already searching for items that are similar to what you have in your profile, depending on your search and browse history, you may not be able to see your own Shoutout.
Therefore, it is not guaranteed that you will see your own Shoutout. If you want to see the performance of your Shoutout, it is recommended to use profile insights instead.
Will Shoutout also show my video listings?
Shoutouts will only feature images. For listings with videos, the first image of the listing will be featured.
What is the difference between Bumps, Spotlight and Shoutouts?
A Shoutout allows you to showcase your profile brand and your account, along with a variety of products your account has to offer. It also allows you to also add an engaging caption to advertise non-listing specific content.
If you’re interested in increasing your overall views across more than 1 listing, we recommend using Shoutouts to drive traffic to your Profile or Custom Collection and get views across all your products.
On the other hand, Spotlight promotes a single listing. If you’re looking to increase the sales of a specific product, we recommend using a Bump or Spotlight on that particular listing.