What is Account 'Insights' dashboard?

The Account Insights dashboard helps you better understand how your sales are performing. It provides useful metrics on your visibility, revenue potential, and even how you compare against competitors.

This feature is available to all users in Singapore and Hong Kong. Certain insights are exclusive to Professional account users or CarouBiz subscribers.

1. Revenue vs Spend (exclusive to Professional or CarouBiz accounts)

See your estimated revenue (based on our AI model) compared to your total Coin spend on tools like Bumps, Spotlights, and Shoutouts. This gives you a clearer picture of your return on investment (ROI).

• If revenue is low compared to spend, you’ll see Chats vs Spend instead to reflect buyer interest.
  
  
• Tap in to view a detailed breakdown of your revenue and spending history.

Find out more on how your revenue is calculated through this video: AI estimated revenue walkthrough

2. Account Stats

Track your visibility with key stats like:

• Total listing clicks
  
  
• Profile visits

You’ll see a 7-day trend at a glance, and you can tap in for more insights, including:

• A 30-day trend view
  
  
• A comparison of how your listings performed when promoted using Bumps, Spotlights, or Shoutouts

3. Search Insights (exclusive to Professional or CarouBiz accounts)

Understand buyer demand with keyword data based on your active listings.
You’ll be able to see:

• Top keywords buyers used to reach your listings
  
  
• Recommended keywords to help more buyers discover your items
  • Insights are drawn from your top two dominant categories to give you the most relevant view.

4. Competitor Insights (exclusive to Professional or CarouBiz accounts)

Get a benchmark of where you stand compared to other sellers with similar listings. Your dominant category is defined by where you have the most live listings by value.

Where can I find the Insights dashboard?

1. Make sure you’re using the latest version of the Carousell app.
   
   
2. Go to your ‘Me’ page. Tap on the ‘Insights’ icon on the app or ‘Insights’ tab for web. 

How accurate is the data?

Our insights use a combination of real-time data and predictive modeling to provide useful, actionable metrics.

• Revenue estimates are conservative by design
  
  
• Competitor insights and search data are updated regularly to stay relevant

These insights are a guide to help you make better decisions—but as with all analytics tools, they should be interpreted alongside your own observations.

Is the Insights dashboard feature available to all users?

The Insights dashboard is available to all users, but some features are exclusive to Professional account users or CarouBiz subscribers.

Here’s a breakdown of what’s available:
✅ For all users:

• Account stats
  • Total listing clicks
  • Profile visits

🔒 For Professional accounts or CarouBiz subscribers only:

• Revenue vs Spend
• Competitor insights
• Search insights

If you're interested in unlocking additional insights, you can upgrade your account to Professional or subscribe to CarouBiz.