What is Top Spotlight?

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We want to help you sell faster, by putting your listing in Top Spotlight!

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Top Spotlight is a promotion tool designed to increase the visibility of your listing on the Carousell marketplace by pinning across browse results.

Top Spotlight will last for as long as you set the duration of your campaign to be and will be removed from Top Spotlight for the day once the daily set clicks are reached.*
 
Top Spotlight guarantees that you only pay for the clicks that your listing gets. The cost of each campaign depends on your budget. The higher your budget, the more clicks we will try to give your listing. At the end of the campaign, you’ll only need to pay for the clicks that you actually got.
 

How do I put my listing into Top Spotlight?

  1. Select a listing from your profile and tap “Promote”
  2. Look for Top Spotlight and tap “Set Up”
  3. Choose your preferred campaign (days & clicks). You’ll need Carousell Coins in order to make a purchase.
  4. Complete the process by tapping on “Run Top Spotlight” at the bottom of the page!

Track the clicks and progress of your Top Spotlight campaign through Listing Insights!

How long will my listing stay in Top Spotlight?

Your listing will stay in Top Spotlight for as long as you set your campaign duration to be (3 - 30 days) and will be removed from Top Spotlight for the day once the daily set clicks are reached.*

If the daily target clicks are not met, the cost of the campaign will be prorated based on delivered clicks, and unused Carousell Coins will be refunded back to your account at the end of the campaign (3 - 30 days).

Marking your listing as “Sold”, “Reserved”, “Deleted” or changing it's category will remove it from Top Spotlight immediately, and unused Carousell Coins will be refunded back to your account.

*Your Top Spotlight campaign may be terminated early if it is not performing well. Unused Carousell Coins will be refunded back to your account for any undelivered clicks. Early terminations could happen because your listing quality is low, or if your listing is in breach of our community guidelines.

What if there are multiple active campaigns for Top Spotlight? Which one will Carousell show?

Carousell is a big marketplace and there are millions of listing views every day. If there are more than two listings in Top Spotlight, the different listings will be randomly shown to different users, until the target clicks for each listing are fulfilled. 

If your active campaign isn't listed on the top two or other slots, your listing will return to its original slot (depending on your sort/filter).

Will my listing always be pinned to the top two slots?

Depending on the number of active campaigns in the queue of Top Spotlight listings, your listing may not always be pinned at the top two slots. Not to worry, you will only be charged for the clicks your listing receives!  

What happens if I sell, delete or change the category of my listing while it is in Top Spotlight?

The campaign will be stopped. The cost of the campaign will be prorated based on delivered clicks, and unused Carousell Coins will be refunded back to your account.

What happens if I reserve my listing while it is in Top Spotlight?

If you mark your listing as reserved, your campaign will be paused for up to 24 hours. If you do not unreserve your listing after 24 hours, we will refund the remaining coins.

If the listing gets unreserved within 24 hours, your listing will be placed back in Top Spotlight!

How do I know if my listing is promoted via Top Spotlight? 

You can check if your listing is in Top Spotlight either through the listing or through Listing Insights. Listing insights for Top Spotlight and Bumps are different.

What is the difference between “Clicks” and “Impressions”?

When a user browses a category or search result page, they don’t always tap into all the listings that they see. When they scroll past a listing, it’s counted as an Impression. When they tap into the listing details page to view more details, it’s counted as a View.

A user has to tap into your Top Spotlight listing for us to count it as a View. On top of that, each View will be unique; if the same user taps into your listing twice, it will only be counted as 1 View.

Does Top Spotlight guarantee a sale?

Top Spotlight provides your listings with more visibility. However, we cannot guarantee that a Top Spotlight will lead to a like, chat or offer. To make sure you get the most out of Top Spotlight, use them on good-quality listings.

How are prices determined for Top Spotlight?

The cost of each Top Spotlight campaign depends on the number of clicks, days you have chosen for campaign to run and the category which the item resides in. Each category has its unique demand for clicks and Top Spotlight in more popular categories will cost more.

How is Top Spotlight different from Bumps?

Top Spotlight and Bumps both help to improve an item's visibility, but they work differently.
Top Spotlight guarantees that you only pay for the clicks that your listing gets during the campaign period. A Top Spotlight campaign starts from 40 daily clicks for a minimum of 3 days.

A Bump pushes a listing to the top of the category for a short period of time, and costs the same regardless of the clicks it delivers. The performance of each Bumped listing depends on the demand for the listing and quality of listing. From our case studies, a seller can enjoy an average of 2 - 4x more views on a Bumped listing than a regular new listing, depending on the type of Bump.

You can also buy a Bump while your listing is running a Top Spotlight campaign. The Top Spotlight campaign will run independently from your Bumped item. The Listing Insights are different and will be able to show the performance of each feature separately. Rest assured that the clicks that you get from Bumps don’t count towards the fulfilment of your Top Spotlight campaign.

Why can’t I buy Top Spotlight for Cars and Properties?

Top Spotlight is unavailable for our Cars and Properties categories for now. If you are a business owner or agent and would like to have more visibility within those categories, please contact [email protected]

 

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