What is Top Spotlight?

We want to help you sell faster, by putting your listing in Top Spotlight!

Top Spotlight is a promotion tool designed to increase the visibility of your listing on the Carousell marketplace by pinning it at the top of the category, and in users’ relevant search and browse results. Listings in Top Spotlight will stay at the top for up to 7 days, or until it fulfils the number of views purchased, whichever occurs earlier.*

Top Spotlight guarantees that you only pay for the views that your listing gets. The cost of each campaign depends on your budget. The higher your budget, the more views we will try to give your listing. At the end of the campaign, you’ll only need to pay for the views that you actually got.

How do I put my listing into Top Spotlight?

  1. Select a listing from your profile and tap “Promote”
  2. Look for Top Spotlight and tap “Set Up”
  3. Choose your preferred campaign (budget & Views). You’ll need Carousell Coins in order to make a purchase.
  4. Complete the process by tapping on “Promote Listing” at the bottom of the page!

Track the views and progress of your Top Spotlight campaign through Listing Insights!

How long will my listing stay in Top Spotlight?

Your listing will stay in Top Spotlight for up to 7 days, or until it fulfills the number of views purchased, whichever occurs earlier.*

If the target views are not met after 7 days, the cost of the campaign will be prorated based on delivered views, and unused Carousell Coins will be refunded back to your account.

Marking your listing as “Sold”, “Reserved”, “Deleted” or changing it's category will remove it from Top Spotlight immediately, and unused Carousell Coins will be refunded back to your account.

*Your Top Spotlight campaign may be terminated early if it is not performing well. Unused Carousell Coins will be refunded back to your account for any undelivered views. Early terminations could happen because your listing quality is low, or if your listing is in breach of our community guidelines.

What happens if I sell, reserve, delete or change the category of my listing while it is in Top Spotlight?

The campaign will be stopped. The cost of the campaign will be prorated based on delivered views, and unused Carousell Coins will be refunded back to your account.

How do I know if my listing is promoted via Top Spotlight? 

You can check if your listing is in Top Spotlight either through the listing or through Listing Insights. Listing insights for Top Spotlight and Bumps are different.

What is the difference between “Views” and “Impressions”?

When a user browses a category or search result page, they don’t always tap into all the listings that they see. When they scroll past a listing, it’s counted as an Impression. Whey they tap into the listing details page to view more details, it’s counted as a View.

Are the views unique? What is considered a view?

As mentioned above, a user has to tap into your Top Spotlight listing for us to count it as a View. On top of that, each View will be unique; if the same user taps into your listing twice, it will only be counted as 1 View.

Does Top Spotlight guarantee a sale?

Top Spotlight provides your listings with more visibility. However, we cannot guarantee that a Top Spotlight will lead to a like, chat or offer. To make sure you get the most out of Top Spotlight, use them on good-quality listings.

How are prices determined for Top Spotlight?

The cost of each Top Spotlight campaign depends on the number of views and the category which the item resides in. Each category has its unique demand for views and Top Spotlight in more popular categories will cost more.

Top Spotlight puts my listing at the top of the category. What if there are multiple listings in Top Spotlight? Which one will Carousell show?

Carousell is a big marketplace and there are millions of listing views every day. If there is more than one listing in Top Spotlight, the different listings will be randomly shown to different users, until the target views for each listing are fulfilled.

How is Top Spotlight different from Bumps?

Top Spotlight and Bumps both help to improve an item’s visibility, but they work differently.
Top Spotlight pins a listing at the top of the category for up to 7 days, and guarantees that you only pay for the views that your listing gets during the campaign period. A Top Spotlight campaign starts from 100 Views.

A Bump pushes a listing to the top of the category for a short period of time, and costs the same regardless of the views it delivers. The performance of each Bumped listing depends on the demand for the listing and quality of listing. From our case studies, a seller can enjoy an average of 2 - 4x more views on a Bumped listing than a regular new listing, depending on the type of Bump.

Can I buy a Bump and put my item in Top Spotlight at the same time?

Yes. The Top Spotlight campaign will run independently from your Bumped item. The Listing Insights are different and will be able to show the performance of each feature separately. Rest assured that the Views that you get from Bumps don’t count towards the fulfilment of your Top Spotlight campaign.

Why can’t I buy Top Spotlight for Cars, Property, Jobs and Services categories?

Top Spotlight is unavailable for our Cars, Property, Jobs and Services categories for now. If you are a business owner or agent and would like to have more visibility within those categories, please contact business@thecarousell.com

 

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